WHAT IS A WEBSITE AND WHY DO BUSINESSES NEED THEM:
Whether you are selling yourself, a political campaign, a non-profit, or the most exclusive experience that money can buy, it doesn’t matter. We are all in the business of selling.
As such, your website should become your digital storefront, with a focus on delivering valuable experiences that pull your audience into taking simple but strategic action-steps within your marketing and sales funnels.
This is smart business and should be the backbone of all website strategies. You have to become fixated on figuring out how to convert the attention of your audience into a personal relationship with customers.