A Brand is not what you say it is.
It is what they say it is.
With a deep and genuine fascination around the relationships between people and brands, we adapt systems and technology around human behavior — not the inverse.
As such, we use anthropology, analytics, and creativity to gain clear and deep cultural insights into the unmet needs and opportunities of related subcultural communities.
The result, is a brand experience that is elegantly simple, unexpectedly delightful, and culturally influential.Next»Brand Strategy
Building a brand takes discipline in the ability to consistently edit yourself. With the right brand strategy, attitudes change within your business, as do the perceptions in the world around you.
We start our brand strategies by applying the company goals and distilling the brand down to it’s core elements. We identify values, points of difference, strengths and weaknesses and study how the brand is perceived within culture.
We then explore the potential opportunities that result in a brand strategy that makes your brand relevant and your communications uniquely targeted towards your audience.
With an understanding of how to build and activate brand communities, we advance beyond the reach of their competitors by using brand strategies that outline the creative, cultural, social, personal and experiential steps that the brand will take to compel the best customers to help drive the business forward.Know why you do what you do.•Research & insights•Purpose & values discovery•Positioning & personality•Market analysis & strategy•Cultural analysis & strategyNext»Brand Identity
Brand identity is an invaluable tool, but only when it reflects the brand’s true personality. We believe that in order to stand out from the crowd your brand needs to be a coherent expression of a compelling cultural ideology. Getting this right sends clear signals about your positioning and place within the marketplace — and culture.
With the right balance, we pull the audience into your brand by unfolding its potential and finding new and relevant ways to tell its story.
However, to make any real connections with people this has to be meaningful. Therefore, long before the hard work of visual development ever begins, we must focus on the customer journey.
From exposure, to consideration, to conversion, we begin with a story that matters and speaks to them personally. To unlock this, we widen the perspective, challenge our assumptions, and explore uncovered insights around any social or culturally disruptive opportunities.Design alone
will not influence culture.•Visual & verbal identity•Culture & ideology•Storytelling & narratives•Naming & nomenclature•Taglines & brandlinesNext»Digital Media
As folks continue to integrate new digital technologies into their daily lives, the accompanying experiences of those interactions and conveniences are becoming areas that brands can no longer overlook. When people are disappointed by the quality of an interaction or they fail to understand your offerings, they rarely return.
Understanding people’s needs and behaviors are the keys to your digital salvation. We specialize in combining creative and strategic thinking to make your digital experience more focused, intuitive, aesthetically pleasing, and culturally relevant.
Whether copywriting, content development, graphic, motion, or user experience design, we have both the strategic understanding and storytelling capability to engage your brand communities in ways that advance your communications far beyond your competitors.First impressions matter.
Make yours count.•Digital design•Copywriting•Video & motion design•Content strategy & production•Web governance
THE THREE STAGES OF
BUILDING BRAND VALUE
Building a brand in the digital age is hard and simply having a digital presence is no longer enough. That said, if you can provide a clear and compelling vision of your product, design delightful and engaging customer experiences around related content, and create platforms for customers to express their own identities through your brand, you will be light-years ahead of the competition.
Digital intellectual intelligence is the ability to understand and clearly articulate your products and services in new and compelling ways.
Digital emotional intelligence is the ability to reach your online customers and service them with amazing digital customer experiences.
Digital cultural intelligence is the ability for customers to tell their self-story through your brand and the unique culture that it represents.
BRICK BY BRICK. ONE BRICK AT A TIME.
Much like Maslow’s Hierarchy of Needs, the higher you climb the pyramid, the more value you create for your customers, and the higher the prices they will be willing to bear.
Moreover, we chose a pyramid as a structural metaphor for good reason, as to build a great pyramid, much like a great brand, you to start by laying a solid foundation at the bottom.
Decidedly, if you take short-cuts, just to get to the top more quickly, there will be obvious risks of your pyramid collapsing in the face of even the slightest of adversity. Hence, the same
holds true here:
And so, at the bottom of the pyramid, we find Digital IQ, which refers to an organization’s ability to clearly articulate the brand promise, through a consistent and compelling telling of the brand’s evolving story.
Where Digital IQ targets the rational mind of your audience, Digital EQ on the other hand, targets the heart and emotions of how the brand experience makes the customer feel. This is accomplished by focusing on the actual execution of the brand promise, through the deliberate creation of amazing digital customer experiences.
Transcending past the customer experience, we end up with an approach that touches on the consumer’s identity, ego, and sense of self-worth and expression — we call this Digital CQ ™.
In short, Digital IQ is all about what you say and how well you say it. Digital EQ is all about how well you do what you say, in the form of memorable digital experiences, and Digital CQ ™ is all about what moments you create for your customers to self-express through your subcultural brand ideology.
Although Digital CQ ™ holds the most profitable customers, you cannot obtain this iconic status prior to building a solid foundation at the lower levels of the pyramid — laying brick by brick, one brick at a time.
HOW TO CREATE
ESTABLISHING CULTURAL INFLUENCE REQUIRES AN ALCHEMY OF CONTENT, TIME, AND, CONTEXT
It is well understood that “context is king” but to understand the proper context, you first need to understand the cultural and shared emotional behaviors of your audience. Successful branding lies within the alchemy of content, time and context, the latter of which is in constant flux. We utilize digital intelligence to help businesses navigate the rough and ever-changing terrains of digital relevance, working to maximize
the highest possible returns
on their digital
DIGITAL CULTURAL INTELLIGENCE
As the invisible operating system that runs our
daily lives, we understand culture, as the way
we have been programed to see the world.
We believe that culture is the software of the
mind, and therefore all our digital strategies
culminate through the prism of Digital CQ.
A LIMITED-TIME FREE PROMOTIONAL OFFER
We spend time with your business to uncover new digital opportunities that enable you to out-think the competition, stand out from the crowd, and scalably grow personal relationships with your customers. Take advantage of this $1,000 value and book your free marketing assessment now!SCHEDULE