WHAT WE DO
Digital Marketing Services
Lionar is a digital production and performance marketing agency. We are uniquely good at using cultural intelligence data to optimize how brands acquire, develop, and scale personal relationships with lifestyle customers.
WHERE WE FOCUS
WHERE WE FOCUS
BRANDS WITH LIFESTYLE COMMUNITIES
Where boutique hotels, urban resorts, social-dining restaurants, and fashionable nightclubs are converging into unified cultural destination experiences, we provide better ways for them to create new customers.
RECOGNIZE CHANGE.
DESIGN THE FUTURE.
In an era where culture drives commerce, it’s vital for lifestyle organizations to unlock new business models that capture the value from their evolving influence over culture.
WELCOME TO THE
DIGITAL JUNGLE
The digital jungle is full of unmarked paths and dangerous predators. To safely navigate this volatile terrain you must have trusted guides to keep you on safe paths, away from those who prey on your time, money, and resources.
As king of the digital jungle, it is our evolutionary duty to protect against any such dangers, safely navigating you through the complexities of the digital world, while helping your organization take full advantage of the modern opportunities of digital marketing.
CHALLENGES WE SOLVE
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LEARN WHAT WE ARE SOLVING
CHALLENGES WE SOLVE
As more and more social interactions are taking place on the internet, lifestyle hospitality brands provide one of the last remaining and most meaningful ways for like-minded folks to gather, socialize, and share cultural experiences together in the real world.
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The Opportunity At Hand
Although most do not agree, it is our contention that cultural influence is the single most valuable asset in all of marketing.
However, we believe there are broken business models around creating influence, where brands seem to be stuck in a cycle of renting vs acquiring customer relationships.
But, what if you had the processes, tools, and strategies to effectively grow, analyze, and monetize cultural influence on your own?
What if this influence allowed you to acquire personal relationships with new customers at an unprecedented scale?
We see a digital future where cultural intelligence data becomes the new gold rush.
Therefore, in an era where culture drives commerce, it is vital for lifestyle brands to unlock new business models that capture the value from their evolving influence over culture.Next » Consumer Challenges -
Challenges For Consumers
While marketing now lives online, lifestyle brands struggle to build traction, as most lifestyle consumers find the marketing to be:
1. Culturally disconnected
2. Manipulative, annoying and unhelpful
3. Focused on transactional relationships
4. Compromising to the brand experience
Next » Business Challenges -
Challenges For Businesses
Furthermore, lifestyle businesses struggle to keep up with the ever-changing landscape of online marketing. Overwhelmed by the endless volume of options and opportunities, their biggest challenges tend to be:
1. Reaching & influencing specific crowds
2. Growing traffic to their websites
3. Converting traffic into new customers
4. Reporting and optimizing their ROI
Next » The Solution -
We build, grow, and monetize cultural platforms of influence
To do this, we craft marketing that meaningfully resonates, trades value for attention, and builds personal rather than transactional relationships with customers.
The solution brief:1. Transform the brand into a subculture
2. Build digital hubs around the community
3. Book cultural influence into programming
4. Create ecosystems of relevant content
5. Drip digital content within the community
6. Pull audiences through marketing funnels
7. Convert attention to personal relationships
8. Monetize relationships & cultural influence
9. Measure and analyze the relevant data
10. Optimize performance & set new goals
LEARN WHAT WE ARE SOLVING
CHALLENGES WE SOLVE
As more and more social interactions are taking place on the internet, lifestyle hospitality brands provide one of the last remaining and most meaningful ways for like-minded folks to gather, socialize, and share cultural experiences together in the real world.
-
LEARN WHAT WE ARE SOLVING
CHALLENGES WE SOLVE
As more and more social interactions are taking place on the internet, lifestyle hospitality brands provide one of the last remaining and most meaningful ways for like-minded folks to gather, socialize, and share cultural experiences together in the real world.
- The Opportunity
-
The Opportunity At Hand
Although most do not agree, it is our contention that cultural influence is the single most valuable asset in all of marketing.
However, we believe there are broken business models around creating influence, where brands seem to be stuck in a cycle of renting vs acquiring customer relationships.
But, what if you had the processes, tools, and strategies to effectively grow, analyze, and monetize cultural influence on your own?
What if this influence allowed you to acquire personal relationships with new customers at an unprecedented scale?
We see a digital future where cultural intelligence data becomes the new gold rush.
Therefore, in an era where culture drives commerce, it is vital for lifestyle brands to unlock new business models that capture the value from their evolving influence over culture.Next » Consumer Challenges - Consumer Challenges
-
Challenges For Consumers
While marketing now lives online, lifestyle brands struggle to build traction, as most lifestyle consumers find the marketing to be:
1. Culturally disconnected
2. Manipulative, annoying and unhelpful
3. Focused on transactional relationships
4. Compromising to the brand experience
Next » Business Challenges - Business Challenges
-
Challenges For Businesses
Furthermore, lifestyle businesses struggle to keep up with the ever-changing landscape of online marketing. Overwhelmed by the endless volume of options and opportunities, their biggest challenges tend to be:
1. Reaching & influencing specific crowds
2. Growing traffic to their websites
3. Converting traffic into new customers
4. Reporting and optimizing their ROI
Next » The Solution - The Lionar Solution
-
We build, grow, and monetize cultural platforms of influence
To do this, we craft marketing that meaningfully resonates, trades value for attention, and builds personal rather than transactional relationships with customers.
The solution brief:1. Transform the brand into a subculture
2. Build digital hubs around the community
3. Book cultural influence into programming
4. Create ecosystems of relevant content
5. Drip digital content within the community
6. Pull audiences through marketing funnels
7. Convert attention to personal relationships
8. Monetize relationships & cultural influence
9. Measure and analyze the relevant data
10. Optimize performance & set new goals
ABOUT US
PEEK BEHIND THE CURTAINS
Lionar is not your typical agency. Aside from our digital prowess, the founding team has over 15 years of direct industry experience from previous partnerships with some of the leading names in lifestyle hospitality entertainment.
OUR WORK
VIEW OUR LATEST WORK
Our work speaks to the culture of the times, avoiding all the typical clichés of trying to fit into neatly pre-defined boxes. Where being intellectually understood is not enough, our work activates the senses and appeals to the cultural instincts of sophisticated lifestyle consumers.
DiGITAL CQ™
DIGITAL CULTURAL INTELLIGENCE
As the invisible operating system that runs our
daily lives, we understand culture as the way
we have been programmed to see the world.
We believe that culture is the software of the
mind, and therefore all our digital strategies
culminate through the prism of Digital CQ ™.
FREE
ONE-ON-ONE
MARKETING
ASSESSMENT
A LIMITED-TIME FREE PROMOTIONAL OFFER
We spend time with your business to uncover new digital opportunities that enable you to out-think the competition, stand out from the crowd, and scalably grow personal relationships with your customers. Take advantage of this $1,000 value and book your free marketing assessment now!
SCHEDULE