VENUE MODELS
EMPOWERING THE DREAMCHASERS
Traditionally, lifestyle venues commission freelance promoters to bring fashion models to social gatherings in efforts to shape the aesthetic of each event. Venue Models viewed this out-dated business model as grossly inefficient and tasked Lionar with the opportunity to solve the problem. From product naming, messaging, branding, development, marketing, fund-raising and the business model strategy, Lionar was entrusted to handle the full product execution for this private, early-stage venture.
- FUNDRAISING
- BRAND IDENTITY
- PRODUCT DEVELOPMENT
DOMINIQUE
WILKINS
THE INAUGURAL DOMINIQUE
WILKINS FANTASY CAMP
An NBA Hall of Famer, Dominique Wilkins cemented his legacy by earning iconic status amongst the NBA legends during the most competitive era in basketball history. However, 16 years removed from the game and with ambitions to extend his legacy outside of the basketball arena, Dominique came to Lionar looking to rebrand his digital presence and launch fundraising and marketing campaigns to target corporate sponsorships for his inaugural fancy camp in Atlanta, Georgia.
- FUNDRAISING
- BRAND IDENTITY
- DIGITAL STRATEGY
JUPLIX
OUR BETA TESTING VENTURE
In fully committing to our long-term vision of Lionar, we had to invest 5 years of intense R&D. To validate our hypothesis, it was crucial for us to understand the relationships between lifestyle hospitality brands and their narrowly targeted audiences. As such, we created Juplix and operated in stealth mode, working only with a few select clients to test our assumptions within the marketplace. Lionar would not have been possible without the valuable feedback that we received from all our Juplix endeavors.
- BRAND IDENTITY
- MOTION PRODUCTION
- WEB DEVELOPMENT
EVENT MEDIA
DIGITAL MEDIA FOR EVENT
MARKETERS AND PROMOTERS
Specializing in crafting content for highly-targeted audiences, we approach content creation with simplicity-based design principles that frame our aesthetic values and cultural authenticity throughout the entire user experience. We focus on making content that is intuitive, actionable, and influential.
- DIGITAL MEDIA
- BRAND IDENTITY
- CONTENT MARKETING
LOGOS
Our logos are Distinctive,
Memorable, and Clear.
People search for images to derive meaning. As Aristotle puts it, “the soul cannot think without an image”. Logos connect our minds to a business, without needing to see its name. We make certain each of our logo designs are distinctive, memorable and clear. Although simplicity is not the goal, it is however the by-product of a good idea, well-executed.
- BRAND IDENTITY
- NAMING
- DIGITAL DESIGN
