THE THREE STAGES OF
BUILDING BRAND VALUE
Building a brand in the digital age is hard and simply having a digital presence is no longer enough. That said, if you can provide a clear and compelling vision of your product, design delightful and engaging customer experiences around related content, and create platforms for customers to express their own identities through your brand, you will be light-years ahead of the competition.
BRICK BY BRICK. ONE BRICK AT A TIME.
Much like Maslow’s Hierarchy of Needs, the higher you climb the pyramid, the more value you create for your customers, and the higher the prices they will be willing to bear.
Moreover, we chose a pyramid as a structural metaphor for good reason, as to build a great pyramid, much like a great brand, you to start by laying a solid foundation at the bottom.
Decidedly, if you take short-cuts, just to get to the top more quickly, there will be obvious risks of your pyramid collapsing in the face of even the slightest of adversity. Hence, the same
holds true here:
HOW TO CREATE
ESTABLISHING CULTURAL INFLUENCE REQUIRES AN ALCHEMY OF CONTENT, TIME, AND, CONTEXT
It is well understood that “context is king” but to understand the proper context, you first need to understand the cultural and shared emotional behaviors of your audience. Successful branding lies within the alchemy of content, time and context, the latter of which is in constant flux. We utilize digital intelligence to help businesses navigate the rough and ever-changing terrains of digital relevance, working to maximize
the highest possible returns
on their digital