Home Digital CQ
Cultural EQ - Cultural Authenticity Matters

DIGITAL CQ

THE NEW COMPETITIVE ADVANTAGE
FOR
LIFESTYLE HOSPITALITY

Digital cultural intelligence (Digital CQ) is at the backbone of every strategic decision we make and it is the fundamental difference between Lionar and any other agency. We have not only founded the concept but we are the pioneering force behind it. However, to fully grasp what Digital CQ is, we first need to back up and explore the broader context of digital intelligence.

Digital CQ - the new competitive advantage for lifestyle hospitality
Digital intelligence - how to thrive in the digital age

DIGITAL
INTELLIGENCE

HOW TO THRIVE IN THE DIGITAL AGE

Simply having a digital presence is no longer enough. Instead, organizations must now collect, analyze, and manage complicated sets of data to provide a holistic
view of the digital customer experience that drives the measurement, optimization and execution of marketing tactics and business strategies. In short, organizations
must use data to improve their marketing and the only
way to accomplish this is through digital intelligence.

DECODING DIGITAL INTELLIGENCE

THE THREE STAGES OF
BUILDING BRAND VALUE

DIGITAL IQ
Digital intellectual intelligence is the ability to understand and clearly articulate your products and services in new and compelling ways.
DIGITAL EQ
Digital emotional intelligence is the ability to reach your online customers and service them with amazing digital customer experiences.
DIGITAL CQ
Digital cultural intelligence is the ability for customers to tell their self-story through your brand and the unique culture that it represents.

BUILDING A
PYRAMID
OF
BRAND VALUE

BRICK BY BRICK. ONE BRICK AT A TIME.

Much like Maslow’s Hierarchy of Needs, the higher you climb the pyramid the more value you create for your customers and the higher the prices they will be willing to pay.

Moreover, we chose a pyramid as a structural metaphor for good reason. As to build a great pyramid, much like a great brand, you start by laying a solid foundation at the bottom.

Decidedly, if you take short-cuts just to get to the top more quickly there will be obvious risks of your pyramid collapsing in the face of even the slightest of adversity. Hence, the same
holds true here:

The Pyramid of Brand Value - Digital Intelligence

And so, at the bottom of the pyramid we find Digital IQ, which refers to an organization’s ability to clearly articulate the brand promise through a consistent and compelling telling of the brand’s evolving story.

Where Digital IQ targets the rational mind of your audience, Digital EQ targets the heart and emotions of how the brand experience makes the customer feel by focusing on the actual execution of the brand promise, through the deliberate creation of amazing digital customer experiences.

Transcending past the customer experience, we then focus on the consumer’s identity, ego, and sense of self-worth, by providing communication platforms for them to creatively express themselves with the rest of the world. We call this classification of intelligence — Digital CQ .

In short, Digital IQ is all about what you say and how well you say it. Digital EQ is all about how well you do what you say in the form of memorable digital experiences, and Digital CQ is all about what moments you create for your customers to self-express through your cultural brand ideology.

Although Digital CQ holds the most profitable customers, you cannot obtain this iconic status prior to building a solid foundation at the lower levels of the pyramid — laying brick by brick, one brick at a time.

The Time is Now: Invest in Relevance and Relationships.

THE TIME
IS NOW

FAILING TO ACKNOWLEDGE DIGITAL CQ
IS A COMPETITIVE DISADVANTAGE

In an era of connected consumerism, lifestyle brands must earn customer attention, trust, and loyalty by investing in culture, content, and relationships. Ignore these and you’re leaving the doors wide open for competitive disruption.

The Time is Now: Invest in Relevance and Relationships.
SEPTEMBER SPECIAL

FREE

ONE-ON-ONE
MARKETING
ASSESSMENT

A LIMITED-TIME FREE PROMOTIONAL OFFER

We spend time with your business to uncover new digital opportunities that enable you to out-think the competition, stand out from the crowd, and scalably grow personal relationships with your customers. Take advantage of this $1,000 value and book your free marketing assessment now!

SCHEDULE