DECODING DIGITAL INTELLIGENCE
THE THREE STAGES OF
BUILDING BRAND VALUE
BRICK BY BRICK. ONE BRICK AT A TIME.
Much like Maslow’s Hierarchy of Needs, the higher you climb the pyramid the more value you create for your customers and the higher the prices they will be willing to pay.
Moreover, we chose a pyramid as a structural metaphor for good reason. As to build a great pyramid, much like a great brand, you start by laying a solid foundation at the bottom.
Decidedly, if you take short-cuts just to get to the top more quickly there will be obvious risks of your pyramid collapsing in the face of even the slightest of adversity. Hence, the same
holds true here: