WHAT WE DO

Digital Marketing Services

Lionar is a digital production and performance marketing agency. We are uniquely good at using cultural intelligence data to optimize how brands acquire, develop, and scale personal relationships with lifestyle customers.

BRANDINGSTORY-DRIVEN BRANDS

WEBSITESSMART WEBSITES

MARKETINGPERFORMANCE MARKETING

WHERE WE FOCUS

WHERE WE FOCUS

BRANDS WITH LIFESTYLE COMMUNITIES

Where boutique hotels, urban resorts, social-dining restaurants, and fashionable nightclubs are converging into unified cultural destination experiences, we provide better ways for them to create new customers.

DINING
RESTAURANTS & CAFES
SOCIALIZING
DAYLIFE & NIGHTLIFE
LODGING
HOTELS & RESORTS

RECOGNIZE CHANGE.
DESIGN THE FUTURE.

In an era where culture drives commerce, it’s vital for lifestyle organizations to unlock new business models that capture the value from their evolving influence over culture.

WELCOME TO THE
DIGITAL JUNGLE

WE ARE YOUR TOUR GUIDES
King of the Digital Jungle - Lionar in a nutshell

The digital jungle is full of unmarked paths and dangerous predators. To safely navigate this volatile terrain you must have trusted guides to keep you on safe paths, away from those who prey on your time, money, and resources.

As king of the digital jungle, it is our evolutionary duty to protect against any such dangers, safely navigating you through the complexities of the digital world, while helping your organization take full advantage of the modern opportunities of digital marketing.

King of the Digital Jungle - Lionar in a nutshell

CHALLENGES WE SOLVE

  • LEARN WHAT WE ARE SOLVING

    CHALLENGES WE SOLVE

    As more and more social interactions are taking place on the internet, lifestyle hospitality brands provide one of the last remaining and most meaningful ways for like-minded folks to gather, socialize, and share cultural experiences together in the real world.

    LEARN MORE

  • The Opportunity At Hand

    Although most do not agree, it is our contention that cultural influence is the single most valuable asset in all of marketing.

    However, we believe there are broken business models around creating influence, where brands seem to be stuck in a cycle of renting vs acquiring customer relationships.

    But, what if you had the processes, tools, and strategies to effectively grow, analyze, and monetize cultural influence on your own?

    What if this influence allowed you to acquire personal relationships with new customers at an unprecedented scale?

    We see a digital future where cultural intelligence data becomes the new gold rush.

    Therefore, in an era where culture drives commerce, it is vital for lifestyle brands to unlock new business models that capture the value from their evolving influence over culture.

    Next » Consumer Challenges

  • Challenges For Consumers

    While marketing now lives online, lifestyle brands struggle to build traction, as most lifestyle consumers find the marketing to be:

    1. Culturally disconnected

    2. Manipulative, annoying and unhelpful

    3. Focused on transactional relationships

    4. Compromising to the brand experience

    Next » Business Challenges

  • Challenges For Businesses

    Furthermore, lifestyle businesses struggle to keep up with the ever-changing landscape of online marketing. Overwhelmed by the endless volume of options and opportunities, their biggest challenges tend to be:

    1. Reaching & influencing specific crowds

    2. Growing traffic to their websites

    3. Converting traffic into new customers

    4. Reporting and optimizing their ROI

    Next » The Solution

  • We build, grow, and monetize cultural platforms of influence

    To do this, we craft marketing that meaningfully resonates, trades value for attention, and builds personal rather than transactional relationships with customers.

    The solution brief:

    1. Transform the brand into a subculture

    2. Build digital hubs around the community

    3. Book cultural influence into programming

    4. Create ecosystems of relevant content

    5. Drip digital content within the community

    6. Pull audiences through marketing funnels

    7. Convert attention to personal relationships

    8. Monetize relationships & cultural influence

    9. Measure and analyze the relevant data

    10. Optimize performance & set new goals


WHAT WE SOLVE

About Us - Peek behind the curtains
About Us - Peek behind the curtains

ABOUT US

PEEK BEHIND THE CURTAINS

Lionar is not your typical agency. Aside from our digital prowess, the founding team has over 15 years of direct industry experience from previous partnerships with some of the leading names in lifestyle hospitality entertainment.

Our Work

OUR WORK

VIEW OUR LATEST WORK

Our work speaks to the culture of the times, avoiding all the typical clichés of trying to fit into neatly pre-defined boxes. Where being intellectually understood is not enough, our work activates the senses and appeals to the cultural instincts of sophisticated lifestyle consumers.

Our work speaks to the culture of the times
Digital CQ - Digital Cultural Intelligence
Digital CQ - Digital Cultural Intelligence

DiGITAL CQ™

DIGITAL CULTURAL INTELLIGENCE

As the invisible operating system that runs our
daily lives, we understand culture as the way
we have been programmed to see the world.
We believe that culture is the software of the
mind, and therefore all our digital strategies
culminate through the prism of Digital CQ ™.

“CONQUER COMPLEXITY”
Our obsession: The art of being understood
APRIL SPECIAL

FREE

ONE-ON-ONE
MARKETING
ASSESSMENT

A LIMITED-TIME FREE PROMOTIONAL OFFER

We spend time with your business to uncover new digital opportunities that enable you to out-think the competition, stand out from the crowd, and scalably grow personal relationships with your customers. Take advantage of this $1,000 value and book your free marketing assessment now!

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